Description
Customers often enter burner emails and/or phone numbers as it is sensitive information to the user. This can cause the customer to be flagged as a PIF and limit their browsing experience – unable to view their personalized terms on drivetime.com. This feature will provide customers a way to verify/edit their information and resubmit their lead, potentially removing them from a PIF status.
Main KPIs
- % of customers moving from PIF to non-PIF
- Resubmit Rate
- NPV per lead
- Lead-to-sale
- Website interactions
Results
- Experiment is still ongoing
- Preliminary stats
- 94% of PIF VIR customers attempt resubmission
- 22% more customers reach a non-PIF Approval Certificate