Verify and Resubmit

Fraud ProtectionConversion Optimization



Customers often enter burner emails and/or phone numbers as it is sensitive information to the user. This can cause the customer to be flagged as a PIF and limit their browsing experience – unable to view their personalized terms on This feature will provide customers a way to verify/edit their information and resubmit their lead, potentially removing them from a PIF status.

Main KPIs

  • % of customers moving from PIF to non-PIF
  • Resubmit Rate
  • NPV per lead
  • Lead-to-sale
  • Website interactions


  • Experiment is still ongoing
  • Preliminary stats
    • 94% of PIF VIR customers attempt resubmission
    • 22% more customers reach a non-PIF Approval Certificate