Easy Navigation Between Detail Pages

Company
Tags
Conversion Optimization

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Description

Customers average 1.7 Vehicle Details Page (VDP) views on drivetime.com and those likeliest to convert will view at least 7 VDPs. We want to leverage this correlation by making it easier for customers to tap into the next VDP without navigating back the Vehicle Search Results page.

Main KPIs

  • Average VDP Views per session
  • A/B leads generated per session
  • Session to Lead
  • Lead to Sale

Results

  • 22% lift in average VDP views
  • 2% lift in Lead-to-App
  • 3% lift in Lead-to-Sale