Description
Customers average 1.7 Vehicle Details Page (VDP) views on drivetime.com and those likeliest to convert will view at least 7 VDPs. We want to leverage this correlation by making it easier for customers to tap into the next VDP without navigating back the Vehicle Search Results page.
Main KPIs
- Average VDP Views per session
- A/B leads generated per session
- Session to Lead
- Lead to Sale
Results
- 22% lift in average VDP views
- 2% lift in Lead-to-App
- 3% lift in Lead-to-Sale