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Richie Molina is a Product Designer living in sunnyno imageTempe, Arizona. He likes to collaborateno imagewith nice people and create intentional,no imageeffortless experiences.  

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Web to App Transformation
 Company
Users
Challenge
Bridgecrest (servicing Carvana & DriveTime)
700,000+ active loan customers nationwide
Outdated portal limiting experimentation and user insights

Solution Ground-up mobile app prioritizing iteration and modern  UX

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Multivariate Homepage Experiment
 Company
Users
Challenge
DriveTime
2M+ monthly visitors
Years-old homepage not aligned with new TV creative

Solution 90 variation multi-arm bandit test emphasizing financing flexibility

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Integrating Financing Transparency
 Company
Users
Challenge
DriveTime
1.3M+  monthly vehicle shoppers
 Financing tools  buried deeper in the shopping journey
Solution Surface financing features one page earlier in the customer journey by displaying custom terms on each vehicle card in search results

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