Richie Molina is a Product Designer living in sunny
Tempe, Arizona. He likes to collaborate
with nice people and create intentional,
effortless experiences.
About →
Web to App Transformation
Company
Users
Challenge
Bridgecrest (servicing Carvana & DriveTime)
700,000+ active loan customers nationwide
Outdated portal limiting experimentation and user insights
Solution
Ground-up mobile app prioritizing iteration and modern UX
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Multivariate Homepage Experiment
Company
Users
Challenge
DriveTime
2M+ monthly visitors
Years-old homepage not aligned with new TV creative
Solution
90 variation multi-arm bandit test emphasizing financing flexibility
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Integrating Financing Transparency
Company
Users
Challenge
DriveTime
1.3M+ monthly vehicle shoppers
Financing tools buried deeper in the shopping journey
Solution
Surface financing features one page earlier in the customer journey by displaying custom terms on each vehicle card in search results
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